In terms of marketing, content is unquestionably paramount! Information marketing, according to the Content Marketing Institute, is “a marketing method that involves developing and delivering valuable, relevant, and consistent content in order to attract and acquire a clearly defined audience — with the goal of driving lucrative customer action.” In other words, it is about providing assistance to clients who are making purchasing decisions. Marketing content is the present and the future of the industry The most important thing to remember is that value is the most important thing to remember. Creating content for marketing purposes is not as simple as posting piece after piece of content and clogging people’s inboxes or content streams. Rather, content marketing is about strategically creating content (whether it’s an eye-catching infographic, viral video, or ebook) that helps potential clients get to know your business and understand the value of your expertise.