South Korea, which ranked third in social media usage worldwide in 2020, rose to second place in 2021. The domestic SNS usage rate was an overwhelming 89%, nearly twice the global average. Data worth noting is that in Korea, Instagram ranked second after YouTube as a whole, and among them, only Instagram's market share grew by 7.1% compared to last year (2020). In particular, among people in their teens and 30s, Instagram ranked first, showing expectations for Instagram's future growth. Many experts predict that it will probably take first place overall starting from previous years. In addition, there is currently no global company, top star, or prestigious institution that does not operate an official Instagram account. Instagram has become a key marketing channel around the world, and in Korea in particular, it has shown overwhelming influence, making it a necessity rather than an option.

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